The datathon will explore mapping digital audiences methods and will present a prototype of a new web app solution that is currently being co-designed in collaboration with the Museum Science Group in London and Asian Civilisations Museum in Singapore. The Datathon will also feature a number of innovative digital audience research projects developed by museums across Europe and Asia-Pacific.Watch the Recording
The Digital Studio
University of Melbourne
The Digital Studio
The Digital Studio is a collaborative research hub hosted by the Faculty of Arts at The University of Melbourne. By building capacity and connections, the Digital Studio aims to humanize and leverage digital technologies to transform the ways in which teaching, research and scholarship shape the social, ethical and cultural dimensions of our world. With a strategic focus on high-quality projects in the humanities, arts and social sciences, the Studio provides a range of activities and programs to support researchers and industry partners working with data and digital environments.
The second demo will present the Digital Engagement Layer of Data To Power prototype, designed by aggregating Google Analytics and Social Media Analytics API data from Science Museum Group in London, Asian Civilisations Museum in Singapore and Australian Centre for the Moving Image in Melbourne. It will share insights into the methodological framework of the layer design and will highlight innovative design components added to the prototype, including a timeline for data mapping and dynamic user interface capabilities.
Lead Project Investigator
LASALLE College of the Arts
University of the Arts
The panel will solicit critical feedback from museum professionals representing Science Museum Group in London, Asian Civilisations Museum in Singapore and Australian Centre for the Moving Image in Melbourne. It will open a dialogue with the wider museum community to reflect on the proposed solution’s design, usability, drawbacks and implications for museum digital audience research and management practices.
Head of Sector Engagement
Digital Marketing and Corporate Communications
Asian Civilisations Museum
Head of Web
Science Museum Group
The discussion forum will conduct interactive evaluations by polling online audiences on the Data To Power app’s user-friendliness, quality of mapping and potential implications for museum audience research and analysis. It will share insights into mapping museum audiences across various practices developed by different museums and research centres to better understand digital users, their interests, expectations, and patterns of behaviour.
Head of Digital Channels
Museum of New Zealand Te Papa Tongarewa
Museum of Contemporary Art
Digital Engagement Manager
National Film and Sound Archive
Audience Research and Insight
The V&A Museum
The webinar will explore how a rise in new disinformation and propaganda tools, bots and fake news might affect museum global communications by disrupting the flow of global information exchange and accelerating anxiety, negative sentiment, and cross-cultural misunderstanding among online participants. It will also discuss critical issues around data privacy, ethics, provenance and equity, data access and censorship.Watch the Recording
University of Oxford
Oxford Digital Diplomacy Research Group
The Oxford Digital Diplomacy Research Group is an academic collaborative project that aims to further the study and practice of digital diplomacy. The group has been carrying out research into three distinct areas: the use of digital tools to enhance diplomatic activities pertaining to consular affairs, crisis communication and public diplomacy; the impact of the next generation of digital technologies on diplomacy, including virtual and augmented reality, artificial intelligence and blockchain technology; and the impact of algorithms, disinformation and echo chambers on diplomatic activity. The group was also awarded a research grant from the Philligence Fund to examine ways in which diplomats can use digital tools to stem the tide of online hate and misleading information.
The panel will explore how a rise in new disinformation and propaganda tools, bots and fake news might affect museum global communications by disrupting the flow of global information exchange and accelerating anxiety, negative sentiment and cross-cultural misunderstanding among online participants.
International Development Consultant
Australia Council for the Arts
Advisory Board member
Center for Advanced Virtuality
Massachusetts Institute of Technology
Senior Project Lead
Network for War Collections WW2 in Amsterdam
International Partnership Manager
Science Museum Group
The panel will discuss critical issues around data privacy, ethics, provenance and equity, data access and censorship. It will explore sensitive questions concerning museums online users’ data collection, circulation and employment for political purposes.
Business Systems Analyst
Ministry of Justice
Director of Research
The discussion forum will feature expert guest speakers to share their ideas, suggestions, action plans and pieces of advice on dealing with misinformation and fake news, understanding data biases and provenance and combating digital misrepresentation and propaganda. It will also offer a space for museum professionals to share insights into how they navigate the complexities of a highly saturated global information space and how they protect their digital audiences from online communication risks.
Università Ca'Foscari di Venezia
Professor in Media and Communication
Queensland University of Technology