Data to Power Application

Data To Power is a web-based application designed specifically for academic inductive research. It facilitates the exploration of complex global phenomena through visualization, mapping, and the creation of interactive narratives. The application leverages Geographic Information Systems (GIS) to enable multi-layered mapping. This allows researchers to integrate diverse data types by displaying them on separate map layers. This layered approach facilitates the visual analysis of interrelationships, co-existence, and processes within complex phenomena. Data To Power achieves this by enabling researchers to expose and compare different data sets across these layers. Additionally, the application provides an interactive tool for efficient data aggregation. It automates the process of combining large and small datasets from various sources, while also allowing researchers to contextualize the data within their specific research questions.

Key Features

Use choropleth mapping

Unlock geographic trends by using colors to show how data varies across regions

Create symbol mapping

Bring contexts data to life by comparing sized symbols of different values across locations

Apply scores

Combine various measures on a common scale and weight your data sets for easy data comparison and ranking

Streamline analysis

Automate data aggregation via API Open sources and calculate indexes using complex statistical formulas

Timeline your data

Arrange events or data points chronologically, revealing trends, shifts, and connections over time

See the future

Use the power of predictive analytics to analyze past trends and patterns to anticipate future outcomes

Visualize flows

Map complex processes and their geographic spread and direction to show how things move, connect, and transform

Tell your stories

Explain your data with stories weaving multimedia elements with narratives, making information engaging and impactful

2024: Beta Testing Data To Power

Beta Testing Data To Power

Beta testing in 2024 by an international team of scholars from the interdisciplinary project "Mapping Global Impacts of Hallyu" yielded promising results for the Data to Power application. This project, funded by the Korean Foundation and LASALLE's Major Research Funds at the University of the Arts Singapore, aimed to advance policy-focused research on Hallyu, the Korean Wave phenomenon. Hallyu refers to the international spread and influence of South Korean popular culture products. The project explored Hallyu's complexity, with its various layers of impact across production, consumption, and transnational contexts. By combining data analysis, AI, and traditional qualitative research, the project sought to measure, map, and predict the spread, reach, and impact of Hallyu across different regions. This information can guide the development of more informed, strategic, and evidence-based policies for Hallyu at both national and international levels.

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2022: Developing Data To Power Prototype

Developing Data To Power Prototype

Data To Power Prototype was developed in 2022 through the collaborative project with the Digital Diplomacy Research Group at the University of Oxford "GLAM and Digital Soft Power in the Post-pandemic World". This project, funded by the LASALLE's Major Research Funds at the University of the Arts Singapore, aimed to develop a new way to measure the digital soft power of Galleries, Libraries, Archives, and Museums (GLAM institutions) in the post-pandemic world. Digital soft power refers to the intangible influence these institutions can have on a global scale in the hyperconnected global online environments. The project used data analysis, geographic visualization, and machine learning to create a prototype mapping solution. It was designed by a team of international scholars through online workshops involving over 200 museum professionals, digital creatives, and cultural researchers from around the world. By collaborating with over 25 museums in the Asia-Pacific region, the project tested innovative computational methods to understand, measure, and predict the soft power of GLAM institutions. This information can help demonstrate the growing role of GLAMs in global communication, cultural relations, and digital diplomacy, ultimately informing more strategic and evidence-based development strategies.

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2018: Piloting Data To Power

The idea of a dynamic mapping application emerged in 2018 through the project "Deep Mapping: Creating a Dynamic Web Application Museum Soft Power Map", funded by Melbourne Engagement Grant at the University of Melbourne. The project developed a pilot version of the digital mapping system that offered a new computation research method to explore contemporary museums and geography of their influence. It geo-visualised museum soft power, defined as an institutional ability to mobilise global public, generate economic activity and attract international investments. Hosted and supported by the Digital Studio at the University of Melbourne, the project brought together academics and 17 graduate students from the School of Culture and Communication to collaborate with cultural professionals from the Australian Centre for the Moving Image (ACMI). The Project received 2018 Digital Humanities Australasia Award, 2018 Award of the International Alliance of Digital Humanities Organizations and 2017 Museum Computer Network Scholar Award and was selected as finalist for 2018 GLAMI Awards by MuseWeb.

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Research Outputs

To learn more about the critical digital praxis research on developing Data to Power geo-visusalisation system and its implications, please consult the list of academic publications:

  1. Grincheva, N. (2022). Beyond the scorecard diplomacy: From soft power rankings to critical inductive geography. Convergence, 28(1), 70–91.
  2. Grincheva, N. (2022). Making museum global impacts: Advancing digital public humanities from data aggregation to data intelligence. In Schwan, A., Thomson, T. (eds) The Palgrave Handbook of Digital and Public Humanities (pp. 397–419). Palgrave Macmillan, Cham.
    Part of ISBN 9783031118852,
  3. Grincheva, N. (2020). Deep Mapping: Creating a Dynamic Web Application Museum ‘Soft Power’ Map. In Jacobs, H., Fischer, B. (eds) Visualizing Objects, Places, and Spaces: A Digital Project Handbook. The MIT Press Online.
  4. Grincheva, N. (2019). The Form and Content of ‘Digital Spatiality’: Mapping the Soft Power of DreamWorks Animation in Asia. Asiascape: Digital Asia, 6(1-2), 58-83.
  5. Grincheva, N. (2018). Mapping museum ‘Soft Power’: Adding geo-visualization to the methodological framework. Digital Scholarship in the Humanities, 34(4), 730-751.

For a powerful summary of the key project’s insights please explore media publications:

  1. Grincheva, N. (2024). Harnessing the Global Power of Hallyu: Advancing Public Diplomacy Evaluation. International Cultural Relations (ICR) Research. July 5.
  2. Grincheva, N. (2023). Cultural analytics: Machine learning and understanding the Korean Wave (Hallyu). The Academic. September 19.
  3. Grincheva, N. (2023). Translating data into soft power. Pursuit. January 9.
  4. Grincheva, N. (2019). The Geo-Visualisation of Australian Soft Power: From Measuring to Forecasting. Australian Outlook. July 14.
  5. Grincheva, N. (2018). Putting museum power on the map. Pursuit. December 5.
  6. Grincheva, N. (2018). Turning Geo-Spatial Museum Data into a Soft Power Evaluation Tool. Guest post for the American Alliance of Museums, Center for the Future of Museums Blog. December 5.
  7. Grincheva, N. (2018). Demystifying museum soft power: geo-visualizing museums' influence. Guest post for the Center on Public Diplomacy Blog. October 18.