Risks and challenges: Communicating to audiences in the global media environment
Datathon Understanding and mapping digital museum audiences
The datathon will explore mapping digital audiences methods and will present a prototype of a new web app solution that is currently being co-designed in collaboration with the Museum Science Group in London and Asian Civilisations Museum in Singapore. The Datathon will also feature a number of innovative digital audience research projects developed by museums across Europe and Asia-Pacific.
Director The Digital Studio University of Melbourne Australia
Virtual Co-Host
The Digital Studio The Digital Studio is a collaborative research hub hosted by the Faculty of Arts at The University of Melbourne. By building capacity and connections, the Digital Studio aims to humanize and leverage digital technologies to transform the ways in which teaching, research and scholarship shape the social, ethical and cultural dimensions of our world. With a strategic focus on high-quality projects in the humanities, arts and social sciences, the Studio provides a range of activities and programs to support researchers and industry partners working with data and digital environments.
Interactive Talk and Second Demo of Data To Power
The second demo will present the Digital Engagement Layer of Data To Power prototype, designed by aggregating Google Analytics and Social Media Analytics API data from Science Museum Group in London, Asian Civilisations Museum in Singapore and Australian Centre for the Moving Image in Melbourne. It will share insights into the methodological framework of the layer design and will highlight innovative design components added to the prototype, including a timeline for data mapping and dynamic user interface capabilities.
The panel will solicit critical feedback from museum professionals representing Science Museum Group in London, Asian Civilisations Museum in Singapore and Australian Centre for the Moving Image in Melbourne. It will open a dialogue with the wider museum community to reflect on the proposed solution’s design, usability, drawbacks and implications for museum digital audience research and management practices.
The discussion forum will conduct interactive evaluations by polling online audiences on the Data To Power app’s user-friendliness, quality of mapping and potential implications for museum audience research and analysis. It will share insights into mapping museum audiences across various practices developed by different museums and research centres to better understand digital users, their interests, expectations, and patterns of behaviour.
Webinar Global communications and audiences Propaganda, fake news & AI censorship
The webinar will explore how a rise in new disinformation and propaganda tools, bots and fake news might affect museum global communications by disrupting the flow of global information exchange and accelerating anxiety, negative sentiment, and cross-cultural misunderstanding among online participants. It will also discuss critical issues around data privacy, ethics, provenance and equity, data access and censorship.
Oxford Digital Diplomacy Research Group The Oxford Digital Diplomacy Research Group is an academic collaborative project that aims to further the study and practice of digital diplomacy. The group has been carrying out research into three distinct areas: the use of digital tools to enhance diplomatic activities pertaining to consular affairs, crisis communication and public diplomacy; the impact of the next generation of digital technologies on diplomacy, including virtual and augmented reality, artificial intelligence and blockchain technology; and the impact of algorithms, disinformation and echo chambers on diplomatic activity. The group was also awarded a research grant from the Philligence Fund to examine ways in which diplomats can use digital tools to stem the tide of online hate and misleading information.
Interactive Practitioner Panel
The panel will explore how a rise in new disinformation and propaganda tools, bots and fake news might affect museum global communications by disrupting the flow of global information exchange and accelerating anxiety, negative sentiment and cross-cultural misunderstanding among online participants.
The panel will discuss critical issues around data privacy, ethics, provenance and equity, data access and censorship. It will explore sensitive questions concerning museums online users’ data collection, circulation and employment for political purposes.
The discussion forum will feature expert guest speakers to share their ideas, suggestions, action plans and pieces of advice on dealing with misinformation and fake news, understanding data biases and provenance and combating digital misrepresentation and propaganda. It will also offer a space for museum professionals to share insights into how they navigate the complexities of a highly saturated global information space and how they protect their digital audiences from online communication risks.
