Session 1

Mapping Hallyu as a Global Phenomenon

Keynote Presentation

Associate Professor Andrea Nanetti Andrea Nanetti

Associate Professor, School of Art, Design and Media
Nanyang Technological University, Singapore

The Power of Mapping: definition, assumptions, notions, concepts, and interpretations from Leonardo Da Vinci to the Singularity

Mapping involves visualising information spatially, conceptually, or metaphorically across various contexts, from geography to abstract fields like data analysis. Deeply rooted in human cognition, mapping operates through assumptions about representation, simplicity, accuracy, and utility. It simplifies reality by emphasising key details and serves practical functions for navigation or problem-solving. Conceptually, mapping assigns order to information, creating frameworks to organise data spatially or abstractly. In the digital era, mapping extends beyond geography to include conceptual fields such as mind mapping and network topology. It translates complex realities into simplified, interpretable formats, highlighting essential information. Mapping is an interpretive process that filters out unnecessary details, focusing on crucial elements. Today, its applications range from cartography and urban planning to genome mapping, data visualisation, and philosophical models. The vast scope of mapping, especially in AI, includes tangible realities and abstract ideas, continually evolving with technological progress. This analysis of mapping showcases its multifaceted nature, ranging from concrete physical applications to abstract conceptual models.



Andrea Nanetti is an accomplished and globally recognised expert in Digital Humanities, received his education in Historical Sciences in Italy (Bologna), France (Sorbonne), Germany (Cologne), Greece (National Research Foundation), and the USA (Brown). His research approach integrates diverse methodologies, including historical, philological, diplomatics, aesthetic, anthropological, and computational techniques. Over the past 30 years, he has led pioneering research across Europe, the United States, China, Africa, and Southeast Asia. He has established his international reputation due to his significant contributions to the history of Venice, particularly within the context of late medieval Afro-Eurasian trade systems. His research portfolio ranges from critical editions of primary historical sources to computational applications, web-based media, and international exhibitions. Consequently, prestigious institutions such as Dumbarton Oaks, Princeton University, Shanghai Jiao Tong University, Brown University, Johns Hopkins University, Fudan University, and Ca’ Foscari University of Venice have invited him as a visiting fellow. Since 2013, he has been a Professor at Nanyang Technological University in Singapore. In 2023, the PRC appointed him a Changjiang Distinguished Professor and will relocate to China in 2025.

Lead Project Investigator

Research Project: Global Impacts of Hallyu, The Korean Wave

Dr Natalia Grincheva Natalia Grincheva

Program Leader, BA (Hons) Arts Management
LASALLE, University of the Arts Singapore

Launch of the Mapping Application: Hallyu Tracker

Imagine a global map, not painted with countries and borders, but pulsating with the invisible currents of cultural influence. The launch presentation will introduce a new mapping visualisation application Hallyu Tracker that will take you on an exciting journey around the world to explore the presence and impacts of the Korean Wave products and services in different countries across regions and continents, from their nascent stages to the most profound effects. Using the Data To Power application, Hallyu Tracker visualization map is designed to reveal a complex network of data points, each one a thread connecting Hallyu's origins to its far-reaching impacts. This map isn't just a static image; it's a living, breathing ecosystem, charting the rise and fall of Hallyu's influence in cities and countries around the world. By considering local challenges and opportunities, this map offers a more nuanced understanding of Hallyu's global reach as well as potential and actual impacts around the world. This geo-visualisation work goes beyond simple measurements, delving into the cause-and-effect relationships that drive cultural influence across borders.

Expert Panel Discussion

Irene Wu Irene Wu

Irene Wu, Adjunct Professor, Georgetown University
Senior Economist, Office of Economic Analysis, Federal Communications Commission

Irene S. Wu, Ph.D. is a lecturer in the Communications, Culture, and Technology Program of Georgetown University. She is author of Forging trust communities: how technology changes politics (Johns Hopkins, 2015), and From iron fist to invisible hand: the uneven path of telecommunications reform in China (Stanford, 2009). She is a former fellow at the Wilson Center for International Scholars. She graduated from Johns Hopkins and Harvard Universities.

Hedren Sum Hedren Sum

Research Fellow for Digital Humanities, Department of English, Linguistics, and Theatre Studies
National University of Singapore

Hedren Sum is an interdisciplinary scholar specialising in digital approaches, ontology-based frameworks, knowledge organisation systems and immersive technologies to transform cultural heritage interpretation and engagement. Currently a Research Fellow at the National University of Singapore, Hedren’s work bridges art history, information science, and cultural heritage, exploring how extended reality (XR) and artificial intelligence (AI) redefine historical content analysis and experience. He has collaborated on international projects and presented his work globally, including across Southeast Asia, the UK, Australia, the US, and the United Nations Geneva. Formerly at NTU Institute of Science and Technology for Humanity (NISTH), he led strategic initiatives fostering interdisciplinary research to address complex societal challenges. His diverse roles, including as a digital scholarship librarian and Head of Content and Technology at HOL Experiences, a leading UX consultancy, reflect his commitment to advancing research and public engagement through digital methodologies. Hedren earned his PhD in Art, Design, and Media (Art History) from Nanyang Technological University, Singapore, and is dedicated to expanding Digital Humanities through research, teaching, and interdisciplinary collaboration.

Gerald Sim Gerald Sim

School of Communication & Multimedia Studies
Florida Atlantic University, USA

Gerald Sim is professor of film and media studies at Florida Atlantic University, and the author of Screening Big Data: Films that Shape Our Algorithmic Literacy (2024). His journal articles on digital media culture, technology, and the politics of AI can be found in Television & New Media, Convergence, Projections, and the anthology The Netflix Effect (2016). Beyond digital culture, he has written essays in positions, Discourse, Rethinking Marxism, Quarterly Review of Film and Video, Inter-Asia Cultural Studies, Asian Cinema, and Film Quarterly. His recent analysis of the aesthetic turn in Singapore films related to its identity as an infrastructural hub is included in the Routledge Companion to Asian Cinemas (2024). His previous books are Postcolonial Hangups in Southeast Asian Cinema: Poetics of Space, Sound, and Stability (2020) and The Subject of Film and Race: Retheorizing Politics, Ideology, and Cinema (2014).